I listened to this the other day, and I thought it was pretty interesting. In "The Church of Scionology" the Freakonomics guys examine the process of handing a business down from one generation to the next. Among others, the Feakonomics team highlights the differences in how the Anheuser-Busch company and the Yuengling company do it....
http://www.freakonomics.com/2011/08/03/ ... cionology/
