I admittedly got some of these on sale as well here in Aus. I made a APA for my father using it late in the boil with columbus and I was very pleased with the results.
I get something as well as the grassy that bugs me a little, there is something aromatic-vegetal like a kitchen herb, maybe oregano or sweet basil that I get out of this along with the peachy apricot kinda vibe. This aroma/flavour keeps me from wanting to use it regularly, but it is good for mixing it up.
I can see how (similar to fuggles) this might work well in a darker beer, especially a US Brown.

