Tips I have got from Saco de Toro that are working extremely well for me - my beer is crystal clear after waiting a couple of days and dumping a glass or two of mud:
"I add the same amount of finings regardless of style; it's based mainly on volume of beer. My typical fining rate is 1tsp/5 gal. The gelatin you've found is the same stuff I use.
A few tips:
1) Only add finings to cold beer. Things such as haze-causing proteins will only precipitate out of solution and be available for binding with the gelatin at cold temps.
2) Mix up a gelatin solution and add that to your finished beer. I prefer to flash boil (2-3 min) 4oz of water in an Erlenmeyer flask (w/foil on top), let it cool for a few minutes, then add a teaspoon of gelatin. This will keep everything sanitary. Make sure to swirl things while your adding the gelatin to avoid clumping. Once the gelatin's fully dissolved, you're ready to add it to your beer. You don't need to wait for the fining solution to cool.
3) Wait 24-48 hours and dispense the first 8-16 ounces of "muddy" beer. Voila, you should have clear beer after that point.
In addition to clearing yeast and haze-causing proteins, gelatin is one of the only things that will bind to polyphenols. Removing excess polyphenols makes for a much cleaner tasting beer IMO."
This is what I use and found at my local restaurant supply:
http://www.amazon.com/Knox-Unflavored-G ... B001UOW7D8