Wed Sep 29, 2010 5:29 pm
I don't know. I take Arthur's argument at face value, and find it very easy to believe that the look of the tap handle is of big importance to his brand. Haven't we all had the experience of visiting a new city, walking into the local beer bar, and being bewildered by the many small regional breweries that don't distribute nationally. Do you really ask the bartender to describe what's on every tap? Or do you point to the two or three that just happened to catch your eye? And if you've happened to enjoy a Lost Abbey beer in bottle in the past, and you recognize their particular version of a Celtic Cross, then you just might be likely to quickly spot it in a long line-up and give a draft version of their beer a try.
What I find douche-y about Moylan's response is his apparent sense of entitlement to being free to use ANY sort of Celtic or Cross design, even if he's switching to a new design that happens to look very similar to the design already used and trademarked by another brewer. I don't believe Arthur chose to sue and much as he was forced to do so by Moylan's arrogance--an arrogance that comes across loud and clear in the newspaper quote. Brewers code, for me, would have involved Moylan hearing out Arthur's concerns and then coming up with a design that was satisfactory to both.
California Pete
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BN Army, 1st Cavalry Division, Bicycle BrigadeLos Angeles, Calif. USA
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